Gumball 3000 is far more than a supercar rally. It is one of the world's most influential entertainment, lifestyle, and cultural platforms, bringing together celebrities, creators, musicians, athletes, global brands, and fans through an unforgettable journey across iconic cities.

In 2027, Gumball 3000 is set to make history with its Seoul to Tokyo edition, connecting South Korea and Japan through an extraordinary celebration of automotive culture, music, fashion, entertainment, and innovation.

Along the route, spectators can expect public festivals, live entertainment, VIP experiences, exclusive networking events, global media coverage, and content reaching audiences worldwide.

W Korea is proud to support the development of the 2027 Seoul to Tokyo edition, bringing together government partners, tourism organizations, brands, artists, and international stakeholders to deliver one of Asia's most exciting global events.