GLOBAL MUSIC BUSINESS PLATFORM

W Korea successfully supported the planning and operation of MU:CON 2026, a global music business convention bringing together Korean and international artists, music companies, buyers, industry professionals, and cross-industry delegates in Seoul.

Across the three-day event, MU:CON combined business matching, conferences, networking, showcases, and industry programs, creating opportunities for Korean music and content companies to build new relationships with global partners.

For MU:CON 2026, W Korea played a central role in the B2B and international business operations, including delegate recruitment and communication, business-matching platform operations, meeting coordination, cross-industry networking, international outreach, and digital marketing.