
GLOBAL MUSIC BUSINESS CONVENTION
W KOREA played a central role in the planning and operation of MU:CON 2026, managing its conference, global speakers and delegates, B2B business matching platform, and on-site business operations.
W KOREA also launched the MU:CON Song Camp, matching 3 artists with 3 international producers to create original music through global collaboration.
OUR SCOPE
Overall Planning & Management · Conference & Speaker Curation · Global Delegate Invitation · B2B Matching Platform · On-site Business Matching · Song Camp Planning & Operation
KEY RESULTS
1,041
Países en los que se ha operado
37
Expertos globales y expatriados involucrados
338
Ciudades activadas en todo el mundo
4,666
Creadores y talentos locales involucrados
1,808
Impresiones globales en medios generadas
4.12M
Delegados y partes interesadas conectados



Business Matching & Pitching


Open Sessions & Workshops


SHOWCASE







































































