Debuting on April 8, 2025 under Hi‑Hat Entertainment—and helmed by the visionary choreographer and producer RyuD—ifeye is a six-member K-pop girl group poised to redefine the rookie era. Comprised of Kasia, Rahee, Won Hwayeon, Sasha, Taerin, and Meu, the group emerged from an extensive pre-debut launch, gradually unveiling each member in teaser campaigns ranging from late 2024 to early 2025.

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Their debut digital EP ERLU BLUE introduced their breakout single “NERDY”, a charming, dreamy track produced in collaboration with UK hitmaker John Shave, blending emotive lyrics with sleek, trendsetting choreography—resulting in over ten million views within days and all-kill status on music shows.

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Beyond music, ifeye quickly established commercial and cultural resonance, becoming the face of Dr. Jart+ just a month post-debut. Their visuals, stage presence, and digital content reflect a confident new voice in 5th-gen K-pop, appealing across both digital platforms and global media.